[{"data":1,"prerenderedAt":488},["ShallowReactive",2],{"customers-\u002Fcustomers\u002Flearnard":3},{"id":4,"title":5,"body":6,"company":58,"description":477,"extension":478,"image":479,"meta":480,"navigation":481,"order":482,"path":483,"published":481,"segment":484,"seo":485,"stem":486,"website":55,"__hash__":487},"customers\u002Fcustomers\u002Flearnard.md","How Learnard tightened paid search before back-to-school and improved premium signup CPA with myr",{"type":7,"value":8,"toc":463},"minimark",[9,14,89,92,96,100,107,110,117,119,123,126,142,149,152,154,158,161,170,184,192,200,208,210,214,221,224,245,248,250,254,262,270,281,289,297,299,303,306,378,385,387,391,398,401,415,417,421,424,435,437,441,448,451],[10,11,13],"h2",{"id":12},"at-a-glance","At a glance",[15,16,17,28],"table",{},[18,19,20],"thead",{},[21,22,23,26],"tr",{},[24,25],"th",{},[24,27],{},[29,30,31,43,59,69,79],"tbody",{},[21,32,33,40],{},[34,35,36],"td",{},[37,38,39],"strong",{},"Segment",[34,41,42],{},"B2C SaaS (education \u002F productivity)",[21,44,45,50],{},[34,46,47],{},[37,48,49],{},"Company",[34,51,52],{},[53,54,58],"a",{"href":55,"rel":56},"https:\u002F\u002Fwww.learnard.app",[57],"nofollow","Learnard",[21,60,61,66],{},[34,62,63],{},[37,64,65],{},"Product",[34,67,68],{},"AI study companion: notes, flashcards, quizzes, podcasts, and chat from PDFs, recordings, and class materials",[21,70,71,76],{},[34,72,73],{},[37,74,75],{},"Runs Google Ads for",[34,77,78],{},"Free signups, premium upgrades, high-intent student and professional learners",[21,80,81,86],{},[34,82,83],{},[37,84,85],{},"Used myr for",[34,87,88],{},"Seasonal pacing, search term intent, conversion tracking checks, budget triage",[90,91],"hr",{},[10,93,95],{"id":94},"overview","Overview",[97,98,99],"p",{},"Learnard helps students and professionals turn source material into an interactive study workflow: upload PDFs, lectures, or links and get structured notes, flashcards, quizzes, fill-in-the-blanks, AI podcasts, and cited chat.",[97,101,102,103,106],{},"The product fits a clear use case: ",[37,104,105],{},"exam prep, lecture capture, and research digestion",". Google Ads should capture people actively looking for study tools, not everyone curious about \"AI homework.\"",[97,108,109],{},"Learnard runs paid search year-round with spikes before exam periods and back-to-school. The challenge is classic for edtech B2C: broad keywords attract cheating-adjacent queries, free-tool hunters, and clicks that never upgrade to Premium.",[97,111,112,113,116],{},"They needed monitoring that understood ",[37,114,115],{},"seasonality and signup quality",", not just daily spend.",[90,118],{},[10,120,122],{"id":121},"the-business","The business",[97,124,125],{},"Learnard serves:",[127,128,129,133,136,139],"ul",{},[130,131,132],"li",{},"University and high school students preparing for exams",[130,134,135],{},"Professionals digesting reports and meeting recordings",[130,137,138],{},"Teachers creating quizzes and study guides from curriculum materials",[130,140,141],{},"Researchers organizing papers and source libraries",[97,143,144,145,148],{},"Revenue comes from free tier → Premium (higher limits, podcast features, chime-in, etc.). Google Ads must bring users who ",[37,146,147],{},"upload materials and hit paywalls with real value",", not one-session tire-kickers.",[97,150,151],{},"Target queries include AI study notes, flashcard generator from PDF, lecture recording to notes, quiz maker from textbook, and alternatives to generic AI chat for studying.",[90,153],{},[10,155,157],{"id":156},"the-challenge","The challenge",[97,159,160],{},"Before myr, Learnard's paid search pain points were seasonal and structural:",[97,162,163,166,169],{},[37,164,165],{},"Intent pollution",[167,168],"br",{},"\nSearch terms routinely included:",[127,171,172,175,178,181],{},[130,173,174],{},"\"AI do my homework\" \u002F \"essay writer free\"",[130,176,177],{},"\"Chegg alternative free\" \u002F \"answers site\"",[130,179,180],{},"Generic \"ChatGPT for students\" with no study-tool intent",[130,182,183],{},"Download piracy adjacent queries",[97,185,186,189,191],{},[37,187,188],{},"Seasonal whiplash",[167,190],{},"\nCPA looked acceptable in September, spiked in October when competition increased, and the team often reacted with blunt bid cuts instead of surgical negatives.",[97,193,194,197,199],{},[37,195,196],{},"Conversion complexity",[167,198],{},"\nMultiple events (signup, first upload, premium checkout begin) made it easy to optimize toward the wrong micro-conversion unless someone audited tracking monthly.",[97,201,202,205,207],{},[37,203,204],{},"Limited growth bandwidth",[167,206],{},"\nA small team could not manually review search terms across campaigns every day during peak season.",[90,209],{},[10,211,213],{"id":212},"what-changed","What changed",[97,215,216,217,220],{},"Learnard connected Google Ads to myr and ran a pre-semester deep analysis. Agents mapped spend to ",[37,218,219],{},"Premium checkout begins"," as primary, with signup as secondary diagnostic only.",[97,222,223],{},"Three shifts:",[225,226,227,233,239],"ol",{},[130,228,229,232],{},[37,230,231],{},"Pre-season negative keyword packs"," approved before budget ramp",[130,234,235,238],{},[37,236,237],{},"Daily agent alerts"," on new high-spend junk queries during peak weeks",[130,240,241,244],{},[37,242,243],{},"Tracking verification"," checklist triggered automatically when conversion rate diverged from click trend",[97,246,247],{},"They treated Google Ads like infrastructure: monitor continuously, change deliberately.",[90,249],{},[10,251,253],{"id":252},"how-they-run-it-with-myr","How they run it with myr",[97,255,256,259,261],{},[37,257,258],{},"Pre-season (2 weeks before ramp)",[167,260],{},"\nExport myr deep analysis → approve baseline negatives → set CPA guardrails per campaign tier (brand, category, competitor).",[97,263,264,267,269],{},[37,265,266],{},"Peak season (daily)",[167,268],{},"\nAgents surface:",[127,271,272,275,278],{},[130,273,274],{},"New search terms over $25 spend with no Premium intent signals",[130,276,277],{},"Campaigns hitting budget cap before 4pm (lost impression share on winners)",[130,279,280],{},"Conversion rate drops correlated with landing page or tag issues",[97,282,283,286,288],{},[37,284,285],{},"Weekly",[167,287],{},"\nGrowth reviews myr ranked list: what to negate, what to isolate into SKAG-style exact campaigns, what to leave alone during learning phase.",[97,290,291,294,296],{},[37,292,293],{},"Approval workflow",[167,295],{},"\nAll negatives and pauses approved in myr until team enabled autopilot for known junk patterns (homework solver, essay generator, etc.).",[90,298],{},[10,300,302],{"id":301},"results","Results",[97,304,305],{},"Illustrative outcomes from Learnard's first full semester with myr agents:",[15,307,308,321],{},[18,309,310],{},[21,311,312,315,318],{},[24,313,314],{},"Metric",[24,316,317],{},"Before peak season",[24,319,320],{},"After agent workflow",[29,322,323,334,345,356,367],{},[21,324,325,328,331],{},[34,326,327],{},"Spend on blocked-intent query themes",[34,329,330],{},"~26% of Search",[34,332,333],{},"~9%",[21,335,336,339,342],{},[34,337,338],{},"Premium signup CPA (category campaigns)",[34,340,341],{},"Baseline",[34,343,344],{},"~24% lower",[21,346,347,350,353],{},[34,348,349],{},"Time to detect tracking mismatch",[34,351,352],{},"Often 1–2 weeks",[34,354,355],{},"Same day alert",[21,357,358,361,364],{},[34,359,360],{},"Budget recovered and reallocated to top 2 campaigns",[34,362,363],{},"—",[34,365,366],{},"~$4.2k\u002Fmonth equivalent",[21,368,369,372,375],{},[34,370,371],{},"Search term review cadence",[34,373,374],{},"Weekly (inconsistent)",[34,376,377],{},"Daily (automated triage)",[97,379,380,381,384],{},"Learnard entered back-to-school with ",[37,382,383],{},"cleaner campaigns going in",", not cleaner hindsight going out.",[90,386],{},[10,388,390],{"id":389},"why-it-works","Why it works",[97,392,393,394,397],{},"Edtech paid search breaks when teams chase cheap signups. Learnard used myr to align spend with ",[37,395,396],{},"Premium economics"," and to run seasonal scale with daily hygiene.",[97,399,400],{},"Critical factors:",[127,402,403,406,409,412],{},[130,404,405],{},"Intent filters for academically dishonest and free-only queries",[130,407,408],{},"Seasonal playbooks enforced by agents, not memory",[130,410,411],{},"Conversion sanity checks before bid panic",[130,413,414],{},"Read-only connection + approve changes = trust for a privacy-sensitive product",[90,416],{},[10,418,420],{"id":419},"whats-next","What's next",[97,422,423],{},"Learnard plans to:",[127,425,426,429,432],{},[130,427,428],{},"Segment campaigns by persona (student vs professional vs educator) with separate agent guardrails",[130,430,431],{},"Use anomaly detection during finals weeks when CPC spikes are expected",[130,433,434],{},"Tie myr weekly reports into creative testing decisions",[90,436],{},[10,438,440],{"id":439},"the-takeaway","The takeaway",[97,442,443,444,447],{},"Learnard's Google Ads win was not \"more keywords.\" It was ",[37,445,446],{},"protecting seasonality"," from predictable waste and scaling only when campaigns earned it.",[97,449,450],{},"myr gave a small team enterprise-grade monitoring: daily triage, plain-English fixes, and confidence to spend when exams matter most.",[97,452,453,456,457,459,462],{},[37,454,455],{},"Business type:"," B2C SaaS · Edtech \u002F study tools",[167,458],{},[37,460,461],{},"Best for:"," Seasonal B2C with signup → paid upgrade funnels and strict intent requirements",{"title":464,"searchDepth":465,"depth":465,"links":466},"",2,[467,468,469,470,471,472,473,474,475,476],{"id":12,"depth":465,"text":13},{"id":94,"depth":465,"text":95},{"id":121,"depth":465,"text":122},{"id":156,"depth":465,"text":157},{"id":212,"depth":465,"text":213},{"id":252,"depth":465,"text":253},{"id":301,"depth":465,"text":302},{"id":389,"depth":465,"text":390},{"id":419,"depth":465,"text":420},{"id":439,"depth":465,"text":440},"Edtech app used myr for seasonal Google Ads hygiene, intent filtering, and Premium conversion tracking.","md",null,{},true,3,"\u002Fcustomers\u002Flearnard","B2C SaaS",{"title":5,"description":477},"customers\u002Flearnard","uf_XFw5fgt_y9uh3zdqf0gKyGHOpMFYY57rbmQW4KQM",1784137534242]